Thursday, August 25, 2016
We are bombarded with visual images. The potential for any one image being particularly memorable is being diluted with everything else. Where we once just saw photographs in magazines and books and snapshots (perhaps a gallery), we now see them constantly on the internet. For photographers, this is a blessing and a curse. More people than ever can see our work— but unless it's absolutely iconic, it probably is not being remembered all that well. It is more important than it ever was to have a certain look to your work, for it is more likely that your general body of work is being remembered, rather than a few select images. Perhaps one image, again, but only if it is something that really stands out. This is quite sobering. I've always thought that is important that one creates their art more for themselves than for others to see— for since it has always been a difficult endeavor to remain relevant, it seems harder than ever in a culture that overwhelms us with optical stimuli.