Joe & Lissa

I tend to shoot intuitively— I pick up the camera and shoot. I may be simplifying this a bit— previous viewers of this work may notice familiar set-ups. Those set-ups are easy though; I've thought about them over time, and it rarely takes me more than a couple of minutes to get things ready. Pick up the camera and shoot has been my main credo for a very long time. I don't like to think too much when I'm shooting. I prefer to keep moving.

When I'm editing, though, is when I do my thinking. I ask myself questions, in order to pick the best images. Does this image tell a story? It doesn't even matter to me if a viewer imagines something different than I intended, as long as the image has the ingredients to get an imagination flowing. Does this image elicit an emotion? My favorite photographs are always the ones that evoke a feeling or a memory, transporting you to another place and time. Often this means avoiding the obvious shot... I try to capture the moments that reflect the story of someones individual experience to create something unique. Is the approach creative? I define "creative" as an image that goes beyond predictable techniques and treatments. In more specific terms, the best creative images show subjects through the photographers' eyes and perspective. In other words, I try to reveal my subject in extraordinary ways— ways that the viewer otherwise would not have seen. Is it deliberate and purposeful? Every element in my images should have a purpose (even if an abstract one). Nothing should exist just because “that’s how the scene looked”. The highest expression of photography is to make the whole image considered and intentional— capturing the world in such a way that your vision and emotion are seamlessly conveyed to a viewer. If anything in your image looks unnecessary, or it distracts from your goal for the photo, I'm not making the most of a scene.