I always try hard to avoid eye candy— a photo that looks fashionably attractive and sophisticated but only has exactly one layer of interest. They look great for about half a second and then there is no reason for your eye to linger any longer. Think of an ad in Vogue Magazine. It's a shame, actually, because photographers who get to that level have usually broken past the "ugly, cluttered, too much crap in your image" level, and their images are often just missing that little extra that is necessary to make it memorable. But if you are a thinking photographer, you soon realize that you need to break free from the "eye candy" genre and start adding substance— without adding too much else. Easier said than done.